Even if no one reads it..

 Ill still blog everyday, says Seth Godin, someone who has millions of readers on his blog. 

I have followed his blog sometime back, and for some reason got annoyed with it and unsubscribed. But the idea of writing something short everyday, that has stuck. 

Today's short post is on Observation. 

Almost everything interesting comes from observing. Artists pick out something that stands out from a scenery, stand up comedians tell us what we already know, but they observe and pick it apart in a way that makes it funny. Companies can observe what people say about them in their emails and reviews and learn a lot, spouses can observe their partners reactions and figure out something is wrong. There is nothing original anymore but the same old thing can be packaged in an interesting way, and your perspective is the packaging that makes it interesting. 

While we lament the loss of thinking time in our life, we should also include its close friend observation, which has always been in the background and seems to have disappeared quietly, in the age of distraction and information consumption.