A lot of Indian innovations end up like this- take something thats uber succesful in the US. Find a cultural context tweak that makes it relevant for India, launch.
I was listening to the first episode of something that aims to be the indian version of the tim ferriss show, we have seen enough and more products that bring an indianised us product and we call the founders, the creators innovative, succesful etc.
If you are one of those who are scornful about it, about the fact that its not real innovation, just some maintenance, the question then remains- why didnt you do it? or anyone else before this person?
Maybe it needs a certain knowledge in a particular field or a network with enough well connected people to spread the idea forward or maybe it just seems far fetched for India until someone proves otherwise.
So even if its copy and paste is all thats being done, its worth appreciating.
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