Around the time of Olympics we see a lot of think pieces on how we should become a Olympics superpower, how its a shame that the best athletes dont find sponsors, how they would love to sponsor some athelets, some paralympians etc.
And then you dont hear from them about this until the next Olympics.
Perhaps I have been reading too much Laura Vanderkam, but if you want to contribute effectively to Olympics 2024, the time to think about it is now. This year is when the finalists will likely be finalised ( unless its already done? I dont know). So this year will be when they need to train rigorously to ensure that they can make it. This year is when they will need the support of training facilities, coaches and everything else. Sometimes a great player comes through this and still needs support for the last leg, which usually goes viral.
But if you want your very good athletes to become world-class, this year is when you should go after sponsoring opportunities.
Everyone can congratulate PV Sindhu and do moment marketing after the Olympics, but few will work for it.
As I wrote this I realised I must be missing out a lot this way in my professional and personal life too, until its too late. So much for advising people on Olympics!
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